Port-of-Spain, Trinidad. December 22, 2011------- Fresh and exciting. Necessary and compounded by the rationale that each entity- each person, has a role to play in taking Soca and the Carnival culture to greater heights, ETCETERA BUZZ was realised. On Boxing Day- December 26th, the website, www.etceterabuzz.com will be launched. Its role is simple according to founder, Aba Luke. “Etcetera Buzz will make soca artistes and other cultural stakeholders, their work and elements of themselves, more accessible, better known and better understood,” she said.

Having been a consistent Public Relations and communications medium for many soca artistes in recent years, via her company, ET-CET-ERA The Company, Luke- a media practitioner by profession, has rallied for a better appreciation of Soca music, its artistes and the “industry” of which she is proudly a part. Partnering with graphic designer and web developer Trevyn Roberts, Luke decided that it was time to create a focal medium by which all the information desired by anyone seeking such information on Soca music and its creators, could be easily accessed, with daily updates and even an informative area where artistes’ management contacts could be accessed. “ It became apparent to me that even our radio personalities here in T&T find it quite difficult to know what’s going on with our entertainers and other persons in the industry throughout the year. How are we to be noticed if we ourselves can’t notice our own?...” she questioned, adding that being a part of the media, she had heard the concerns of radio practitioners and entertainment news personnel regarding the artistes’ lack of public relations skill, in that only a few entertainers had realized the importance of keeping the public properly informed. 

The site is not meant to propagate gossip or promote any one artiste or group of artistes. It will work for the betterment of the “industry”, Luke has assured. Also having blossomed into something of a social media guru, Luke will utilise her expertise in that regard to ensure the social media platforms of Facebook, Twitter and the like, are constantly a-buzz with the information placed on the website. “ This is just a first step in getting “us” out there- getting us known, heard of and understood. We have soca music yes, but what channels have we used really, to get Soca music better understood for what it is? We have to sell what we have with the truth of what it means to not just us, but those who have experienced it. Many have experienced it but there needs to be a continuation of its promotion after Trinidad and Tobago’s carnival. Our artistes, our music, our culture cannot be seasonal anymore,” she said.

December 26th signals the start of the C2K12 season and according Aba Luke, it also signals the beginning of the next chapter on Soca music. She invites all artistes, artiste managers and persons generally interested in taking Soca and the carnival culture of T&T to the world, to check out the site on launch day and email with any information, questions or requests pertinent to its goal.